Reading, UK
Loddon Brewery
Tap Yard
A shifting booking culture called for online booking
About Loddon Brewery Tap Yard
In the UK, nestled against the picturesque backdrop of the Reading countryside, stands an award-winning brewery–Loddon Brewery Tap Yard. This independent, family-owned establishment pours their hearts into crafting some of the area’s best beers. Equipped with an advanced 20-barrel system capable of crafting up to 30,000 pints a week, Loddon Brewery Tap Yard isn’t just a brewery; it’s a perfect spot to enjoy a refreshing pint and indulge in some outstanding street food.
Adapting to a shifting booking culture
The pandemic changed the way Loddon Brewery handled their bookings. Transitioning from a walk-in venue to online reservations, they required a system capable of handling this cultural shift in booking while accommodating their extensive seating arrangements.
Shane Willoughby, the General Manager, comments that their choice of easyTable was driven by more than just its competitive pricing. Out of all the options explored, it stood out as the most user-friendly system. Its intuitive design allows for effortless integration into the brewery’s operations. Shane praises the system, stating, “I rate the system. I haven’t really had to contact the support team; it’s that easy. Which is a good thing.”
Shane further emphasized that the seating management features within the system’s backend have been a real game changer for improving their overall operations. Allowing Loddon Brewery to provide better service and increase booking volumes– a true win-win for this award-winning tap yard and brewery.
“It’s user-friendly and competitively priced. I love that you can buy a couple of years in advance for a discount. It’s just an excellent system.”
Shane Willoughby
General Manager, Loddon Brewery Tap Yard
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